The LEAP Outreach System™ — Big Leap Marketing

The problem

Most manufacturers are stuck in the same three traps

Good product. Strong capability. But the buyer pipeline is unpredictable, expensive, and completely dependent on people or events outside your control.

Trade show dependency

You spend ₹5–15 lakh on a stall, get 3 days of footfall, and then wait 8 months for the next exhibition. Meanwhile, buyers forget you exist.

Distributor bottleneck

Your revenue is controlled by 2–3 dealers who set the price, own the relationship, and can walk away any time. You have no direct line to the buyer.

Revenue plateau

The business is running but the number hasn't moved in 2–3 years. You're working harder every season for the same result. Something needs to change.

One system. 90 days. A buyer pipeline that compounds.

✓ We build your ICP, verified contact list, and buyer language brief in the first two weeks — so every message lands with context, not cold.
✓ We run LinkedIn + email + WhatsApp outreach in a coordinated sequence that reaches 200+ buyers every month without a single trade show.
✓ We hand you a documented, self-running outreach engine at the end — so the pipeline keeps working whether or not you continue with us.
✓ Your team attends calls. We do everything else. Your time investment is under 2 hours per week.

The LEAP framework

Four phases. One outcome: a predictable buyer pipeline.

Every phase builds on the last. By week 12, you have a documented, working outreach system — and conversations in your calendar.

List

⏱ Weeks 1–2

Client effort: 2 hrs total

List building & ICP mapping

We start by defining exactly who your ideal buyer is, where to find them, and what language moves them. This brief drives every outreach message we write for you.

ICP document

Industry, title, company size, pain points

Verified contact list

300–500 decision-maker contacts

Competitor mapping

Who else is talking to your buyer

Buyer language brief

Words and phrases that resonate

→ Outcome: Clarity on who, where, and why

Engage

⏱ Weeks 2–4

Client effort: 1 review call/week

Engagement engine setup

Before we send a single message, we build your LinkedIn presence so your name is familiar when the first outreach lands. Warm beats cold every time.

LinkedIn profile optimisation

Founder headline, about section, banner

8 content pieces written

2 posts/week for 4 weeks

Digital handshake sequence

Profile views, likes, warm-ups

Thought leadership article

Establishes authority in your niche

→ Outcome: Warm, visible, and recognisable

Activate

⏱ Weeks 4–10

Client effort: reply & attend calls

Activate outreach

The engine room. We run a coordinated LinkedIn + email + WhatsApp campaign to your verified list. You respond to warm replies and attend the calls we book.

LinkedIn DM sequence

3-touch, personalised per segment

Cold email sequence

4 emails over 21 days, A/B tested

WhatsApp follow-up scripts

For warm leads post-LinkedIn

Weekly performance report

Replies, opens, meetings booked

→ Outcome: 200+ buyers reached every month

Pipeline

⏱ Weeks 10–12

Client effort: 1 handover call

Pipeline & handover

We close the programme by giving you a fully documented, self-running outreach system. Your team can run it independently — or we continue as your ongoing partner.

Pipeline dashboard

All leads tracked by stage

Conversion report

Contacts → replies → meetings → deals

Outreach playbook (SOP)

Documented for your internal team

Video walkthroughs

All systems recorded for your team

→ Outcome: A self-running outreach engine

90-day roadmap

You'll know exactly what's happening every single week.

WEEK 1–2

L — List

ICP mapping, verified contact list, competitor audit, buyer language brief. Foundation work — done once, used forever.

WEEK 2–4

E — Engage

LinkedIn profile rebuilt, 8 content pieces live, digital handshake sequence running. Your buyer sees your face before your first message arrives.

WEEK 4–10

A — Activate

Live outreach across LinkedIn, email, and WhatsApp. Weekly reports. Meetings start landing. You respond — we do everything else.

WEEK 10–12

P — Pipeline

Full pipeline dashboard, documented SOPs, video walkthroughs. You own a working system. Continue with us or run it yourself.

What to expect

By the end of 90 days, here's what the numbers look like.

300+

Buyers reached monthly

Qualified, verified contacts in your ICP — reached across LinkedIn, email, and WhatsApp.

15–25

Warm replies

Expected per campaign cycle. Real interest from decision-makers — not vanity metrics.

6–10

Meetings booked

Qualified conversations with buyers who already know who you are and what you do.

Self-running system

A fully documented outreach engine your internal team can operate without ongoing agency dependency.

Client stories

From manufacturers who went through the programme

★★★★★

Before this, we were completely dependent on two distributors. In 90 days we had 8 direct buyer conversations and one converted to a ₹18 lakh order. The system paid for itself in month one.

Rajesh Mehta MD, Rajkot-based auto components manufacturer

★★★★★

We'd spent ₹12 lakh on exhibitions in the last year and had almost nothing to show for it. The LEAP programme cost a fraction of that and gave us a proper pipeline we can see and track every week.

Priya Desai Director, Ahmedabad packaging manufacturer

★★★★★

What I appreciated most was that they built something my team could continue running. It's not a black box — we got a documented playbook at the end and we know exactly what to do every week.

Suresh Kumar Founder, Pune industrial equipment supplier

Simple pricing

One converted client pays for 12 months of this programme.

No hidden fees. No ad spend required. Just a structured system, run by us, handed over to you.

LEAP Starter

Foundation Only

₹49,000

One-time payment · Phases 1 & 2 only

✓ ICP document & buyer brief
✓ Verified 300-contact list
✓ LinkedIn profile optimisation
✓ 8 content pieces written
✓ Digital handshake sequence
✗ Live outreach campaign
✗ Pipeline dashboard & SOP

Get started

Things manufacturers ask before they join

How much time do I need to give every week?

Less than 2 hours per week. We handle everything — list building, content writing, outreach, reporting. You review once a week, respond to warm leads, and attend the calls we book. That's it.

Does digital marketing really work for our kind of business?

It works when it's targeted. The mistake most manufacturers make is running generic ads. The LEAP System is specific — your buyer, your product, your geography. We've seen it work for auto components, packaging, industrial equipment, and more.

We already do exhibitions. Is this in addition or instead?

It complements exhibitions perfectly. LEAP reaches the buyers who never attend trade shows — procurement managers, mid-size companies, buyers in other cities. Think of it as your 365-day exhibition that runs while you sleep.

What if we don't get results in 90 days?

We report weekly so there are no surprises. If something isn't converting, we adjust mid-campaign — messaging, targeting, channel. You'll see exactly what's happening in real time, not at the end of 3 months.

Do we need a team or any special tools?

No. We set up everything — LinkedIn, email infrastructure, CRM, tracking. You need a LinkedIn profile, a business email, and a WhatsApp number. We handle the rest and train your team to continue at handover.

What industries and product types do you work with?

We specialise in B2B manufacturing — auto components, industrial equipment, packaging, metal fabrication, textiles, chemicals, and engineering products. If you sell to other businesses and have a product that ships, we can build a pipeline for you.

Get 200+ qualified buyers
every month. Without trade shows.

Most manufacturers are stuck in the same three traps

One system. 90 days. A buyer pipeline that compounds.

Four phases. One outcome: a predictable buyer pipeline.

You'll know exactly what's happening every single week.

By the end of 90 days, here's what the numbers look like.

From manufacturers who went through the programme

One converted client pays for 12 months of this programme.

Things manufacturers ask before they join

Don't let your momentum cool down.

Get 200+ qualified buyersevery month. Without trade shows.

Most manufacturers are stuck in the same three traps

One system. 90 days. A buyer pipeline that compounds.

Four phases. One outcome: a predictable buyer pipeline.

You'll know exactly what's happening every single week.

By the end of 90 days, here's what the numbers look like.

From manufacturers who went through the programme

One converted client pays for 12 months of this programme.

Things manufacturers ask before they join

Don't let your momentum cool down.

Get 200+ qualified buyers
every month. Without trade shows.